When you need words, Wicked Good tells your story.
Snowsports, Climb, Hike, Trail Running, Mountain Life.
Copy that makes the technical approachable. Writing that's spirited and always on brand.
“A rockstar writer with zero attitude.”
CLIENTS
Laura Belk/Creative Director/Adobe
"Mike writes copy that balances on the delicate edge between clear, straightforward and friendly, with a punch of personality. He delivers on deadline. He follows our style guides. He's super fun to have in any brainstorm session. Highly recommend -- especially when you need headlines, concepts, or a jolt of awesomer creative."
Cayley Thiessen/Lead Writer and Editor/Arc’teryx
“I’ve really liked working with Mike. He helped me find my feet here when I was just starting at Arc'teryx, and his encyclopedic knowledge of the outdoor industry is truly impressive – but most of all, I loved chatting and collaborating with him. He's an engaging, creative writer. He knows how to communicate product and technologies, and he handles everything else we throw at him. If it needs humour, he offers that. If needs to be more formal, he can bring that poet's touch. Mike knows what he's doing and brings joy to it.”
Ben Stephenson/Senior Copywriter/Ellie Mae, Inc.
“Mike's our marketing department's secret weapon. What first drew me is his writing style and ability: modern, professional and infectious. What kept me going back to Mike was his professionalism. Thanks to Mike, we saw increased open rates, conversions and leads...really, name the metric, and Mike's work improved and energized it.”
Amy Crawford/Senior Copywriter/Hydro Flask
“Mike is able to capture the brand’s voice and engage our consumer. His work is fun, spirited, and smart while still maintaining the technical stories and messaging. He’s fantastic to work with and regularly completes projects ahead of deadline and with minimal drafts. I love working with him and highly recommend his creativity and professionalism to anyone needing some wicked good copy.”
ABOUT
Mike Mooers/Copywriter
Mike’s an experienced product and marketing copywriter who humanizes the technical, drives the brand, and creates lasting relationships.
His style is concise, engaging, and quickly communicates the energy that guides your voice and the details that elevate your products' performance.
Working remotely or onsite, he loves collaborating with product teams, engineers, graphic designers, and creative leadership to deliver writing that’s rich and readable.
Mike lives at the base of the Tahoe Sierra and loves to ski, hike, swim, and throw sticks for his dog.
