MIKE MOOERS
COPYWRITER - wicked good copywriter
I'm a freelance copywriter humanizing brand and product. I deliver clear, concise work for leading technology and mountain sports companies. Two decades of experience. Always on brand, always engaging.
Laura Belk/Creative Director
Adobe
"Mike writes copy that balances on the delicate edge between clear, straightforward and friendly, with a punch of personality. He delivers on deadline. He follows our style guides. He's super fun to have in any brainstorm session. Highly recommend -- especially when you need headlines, concepts, or a jolt of awesomer creative."
Amy Crawford/Senior Copywriter
Hydro Flask
“Mike is able to capture the brand’s voice and engage our consumer. His work is fun, spirited, and smart while still maintaining the technical stories and messaging. He’s fantastic to work with and regularly completes projects ahead of deadline and with minimal drafts. I love working with him and highly recommend his creativity and professionalism to anyone needing some wicked good copy.”
Ben Stephenson/Senior Copywriter
Ellie Mae, Inc.
“Mike's our marketing department's secret weapon. What first drew me is his writing style and ability: modern, professional and infectious. What kept me going back to Mike was his professionalism. Thanks to Mike, we saw increased open rates, conversions and leads...really, name the metric, and Mike's work improved and energized it.”
ARC'TERYX
Stepping into winter on its terms, freeride touring is your chance to go deeper. Always liberating, and sometimes intimidating, skiing beyond the boundaries is the surest way to create epic moments and share memorable days. It can feel solitary at times, but ultimately, freeride tours create a tribe; people united by snow, watching out for each other, open to wherever adventure takes them.
GOSSAMER GEAR
This is the pack you keep by the front door and use for anything and everything because you totally love it. Day hikes. Farmer’s market. Work. Travel. This pack hacks it on the mountain, coddles your kale in town, and fits conveniently under the seat in front of you. Our custom fabrics are way strong and super light, dual haul handles make grab-and-go easy, the easy-loading top zips up tight, shoulder straps are ergo, and there are tons of smart pockets to organize work gear and backcountry essentials.
ABOUT WICKED GOOD COPYWRITING
Wicked Good has worked with brands including Adobe, Arc'teryx Mountaineering Equipment, Hydro Flask, Yakima Racks, KEEN! Footwear, Dometic, HydraPak, The North Face, Ellie Mae, and Helinox.
Climbing gear to loan origination software. Digital document technology to camp chairs. We handle print, social, web copy, B2B, D2C, video — all the things that need words.
We get your voice, and we make it work harder for you.
We get your business, and we make it awesomer.
MIKE MOOERS - COPYWRITER/ACD
Mike lives at the foot of the Tahoe Sierra in Northern California. He loves to ski, hike, swim, and throw sticks for his dog.
He's been writing for over two decades and is known for his uniquely conversational, engaging copy. Copy that makes the technical approachable. Writing that's spirited and always on brand.
The nicest thing anyone ever told him was that — in his younger days — he'd have made a good dirtbag climber.